Nowadays, we consume a lot of content on the internet. Sometimes, it's easy to get lost in these mazes of information unless a page knows how to help you navigate through it. I will try to explain how to do it simply and effectively based on the Polish McDonald's website.

Almost each company has its own logotype which is the main element allowing to distinguish the business from the competitors. The logotype is a recognizable mark which very often, in some symbolic way, presents the values of the business. But we need to remember that this is one of the many aspects of branding which influences brand awareness.

Each day when we get up we come across dozens or even hundreds of products, services or brands which compete against each other for our attention. When we just open our eyes we are bombarded with company logotypes, colourful and beautiful packages or sophisticated shapes. Very often we even don’t realize how many commercial stimuli come act on us. Think – how many logotypes can you notice just after getting up? A logo on a toothpaste, toothbrush, shower gel, shampoo, hair dryer, t-shirt...and this is only the beginning!